Jolie Beauty, wanted to make sure their products are Cruelty free and vegan friendly and in order to do this they use synthetic hair for their brush sets. They also think that they are a lot better than real hair brushes, and produce better results which are longer lasting. Their eye lashes have been produced with this in mind and contain no mink, or animal products. 

They have made sure everything on their site is 100% cruelty free products. That no products are tested on animals, and where they possibly can use vegan products. All ingredients will be listed on the products page, so its worth checking before buying. 

Jolie Beauty also regally donate to a number of animal charity's and hope to work with, and raise awareness of animal testing.